In September, October, and November 2004, WAO partnered with La Senza and Marie Claire for the "End Violence Against Women Campaign" and "Walk the Talk 2004".

The three-month campaign was designed to increase awareness about the issue and to give everyone a chance to act to help end violence against women. The campaign included in-store activities and promotions at La Senza stores, features in three months of Marie Claire magazine, road shows at various KL and Selangor locations throughout the months of October and November, and a 2km fundraising walk called "Walk the Talk 2004", which took place on 21 November 2004.

Shortly before the Walk on 21 November, La Senza presented WAO with a check for RM 80,000. This contribution will go toward the opening of WAO's third centre, a drop-in and resource centre. The Centre will open in December 2004 in Section 14, Petaling Jaya.

About 300 walkers turned up for "Walk the Talk 2004" on 21 November. Each walker donated RM30 to participate in the walk, and numerous celebrities and well-known figures joined the activities. Among those who took part in the walk were Datuk Paduka Marina Mahathir, celebrities Bernie Chan, Yasmin Yusuff, Soong Ai Ling, Ida Nerina, Elaine Daly, the 3R girls, Amber Chia, Wong Sze Zen, Marion Caunter, January Low, Winnie Loo, Adrian Seet, Pete Teo, and Soo Kui Jen.

Along with La Senza and Marie Claire, sponsors for Walk the Talk 2004 included 1 Utama, Lancôme, Ford, Deromp, HSBC, and Nestle. Roadshow venue sponsors included Bangsar Village, Tesco Mutiara Damansara, Sunway Pyramid, Carrefour Subang, 1 Utama, Plaza Mont Kiara, and KL Plaza.

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• Fighting the Good Fight (The Star, 24 October 2004)